Recent studies have revealed that more than the online media it is the offline media that can ensure better conversion rates for your online business. According to Webwindows the people who read your advertisement in newspapers are those who are interested enough to go to the Internet to search for the products and service with the intention of buying your offering.

Webwindows is a leading media agency based in the UK. Webwindows is unique in that it combines the power of both the offline and online mediums to deliver solutions to its clients comprising mostly of small and mid-sized businesses looking for affordable yet high quality solutions. The Webwindows page appears in the color supplement of seven leading newspapers in the UK. The Webwindows page is completely dedicated to small and medium sized businesses. The representatives of Webwindows ensure that you get a solution that is designed to give you a competitive advantage and promote your brand, goods and sales. Advertise in the Webwindows and experience first hand the increase in traffic to your website and consequently the increase in the conversion rates.

As a leading media agency, Webwindows realizes that the most prominent advertising and marketing medium for your products and services is the website. Webwindows strongly recommends that the content and design of your website should be such that consumers are attracted enough to linger and make purchases from it. To drive traffic to a website, online companies use search engine optimization techniques such as the use of the right keywords, article marketing etc. Yet given that there are millions of registered websites and majority of them opting for these methods to increase traffic, the job becomes very complex. While the importance of search engine optimization techniques can not be undermined, Webwindows suggests that businesses and organizations can improve traffic to their websites by advertising in offline media to spread their message and create an awareness of their websites. Newspapers have a wide audience reach and statistics reveal that majority of the people do browse through them more leisurely during the weekends. So if you advertise in the Webwindows page in the newspapers, chances are that your potential clients would be able to see the advertisement of your website. Through offline advertising, or advertising in the Webwindows page, you can target your required age groups and social demographics and reach consumers with higher disposable incomes.

Then again, another option for online advertising is Google's AdWords program that lets you bid for certain keywords that define your product or service. According to Webwindows, the trouble with this is that you have to pay higher for keywords to be placed on the first page of the search results. Secondly, you have to pay for every click that is recorded on your advertisement. Yet all clicks may not convert into sales which means that you have to pay for clicks that do not have any conversion value. Webwindows suggests that you re-plan your advertising budget and more so if you are a small business, and take advantage of offline media such as newspapers and national magazines to advertise your offerings. Advertise in the Webwindows page and see the improvement in web traffic and better conversions yourself.

Andrew Mogridge is managing director of web windows marketing limited. Web Windows has offered the best value newspaper advertisements in the market for over a decade. For more information, check out his web site at http://www.webwindows.co.uk/

Article Source: ArticlesBase.com - Webwindows Tips For Improving Your Conversion Rates