A website is considered to be the most important tool for successful e-commerce. Webwindows, a leading media agency based in the UK suggests that you can promote your website and drive traffic to it by advertising in the newspapers and magazines.
According to Webwindows, the print media is still considered to be the most effective source of advertising. The reason, according to Webwindows, is that people have more confidence in the print media than in the online media. Webwindows feels that the print media scores over the online media because of many factors. According to Webwindows, newspapers have a massive reach. Most people subscribe to newspapers; Internet is still not as common as newspapers and magazines.

Webwindows also cites another problem with online advertising---it is either free and when it is not, it is relatively more expensive that print advertising in terms of costs and sales analysis. For example, take the case of PPC campaigns. According to Webwindows people have to pay quite an amount to bid for the keywords that best describes their services. Then again, companies have to pay for the clicks even if they do not convert into sales. So Webwindows rightly analyzes the situation and states that in terms of return on investment, print media provides for better results.

Webwindows makes color advertising accessible for small and mid-sized companies to advertise their products and services in seven leading newspapers and magazines in the UK. The Webwindows page appears in the weekend supplements of newspapers and is read by over five million people who have the resources and are hunting for bargains on the Internet. By advertising in print, like in the Webwindows page, you can reach the right market, right people and right decision makers who have the means to make a difference to your business.

According to Webwindows, an ideal marketing strategy exploits both the online and offline mediums for maximum returns. Webwindows realizes that in the current market scenario, online and offline mediums cannot function as separate compartments and they need to be effectively linked for best results. Webwindows suggests that companies should advertise in the newspapers and magazines to drive traffic to their websites. The websites on the other hand should be effectively designed, have the right content, and provide for easy navigation and safe transaction options. This is because consumers who after reading the classified advertisement on the Webwindows page, reach your website should be interested enough to linger through it and make the purchase. This according to Webwindows is how you can make use of both the online and offline mediums for maximum returns on your investment. Webwindows also recommends that your advertisement, like your website, should be able to arouse interest and make the readers go through it with intent to make a purchase. If you place your advertisement on the Webwindows page, the Webwindows will not only create your advertisement but also design it to capture reader attention. All said, advertising in newspapers and magazines is the best way to promote your website.

Andrew Mogridge is managing director of web windows marketing limited. Web Windows has offered the best value newspaper advertisements in the market for over a decade. For more information, check out his web site at http://www.webwindows.co.uk/

Article Source: ArticlesBase.com - Webwindows Guide To Effectively Promoting Your Website