Webwindows is a leading media agency providing affordable advertising space to small and mid-sized businesses to advertise their offerings in the leading newspapers and magazines in the UK. The Webwindows page appears prominently in seven leading newspapers including The Guardian, The Observer, Sunday Times to name only a few. The Webwindows page has over 5 million readers per week. So advertising with Webwindows opens up immense opportunities for companies to build their online businesses and create brand awareness about their products and services.

Recent studies prove without doubt that not only has the offline medium withstood the pressures of the online medium but it is far ahead in terms of creating awareness and instilling confidence in the people. According to Webwindows, people still have faith in the newspapers and magazines for the simple reason they have been around for a long time and are still considered as authentic sources for news and associated services.

Then again, Webwindows feels that the chance of the services on offer in newspaper advertisements being genuine increase manifold because people who place them, pay for them. This is in contrast to online advertising, which in many cases is free and so according to Webwindows, chances of unfair practices increase. Webwindows views are reiterated by studies conducted by Google and Deloitte which prove beyond doubt that for building brand awareness and creating a profitable online business, the print media reigns supreme.

Webwindows rightly feels that online advertisements sometimes do more harm than good because people find it difficult to read a webpage if it is cluttered with too many advertisements. A case point is the pop up advertisements that appear when people are reading through a webpage. According to Webwindows these advertisements cause unnecessary distractions. This view of Webwindows is collaborated with the findings of a study conducted by the firm Deloitte. According to the report, people would actually pay to get the advertisements off the pages.

Webwindows recommends that the best way to build brand awareness and improve sales in by utilizing the power of both the mediums---use offline media for advertising and online medium for sales. According to Webwindows, more and more people are taking to purchasing online because of easy accessibility, comfort and saving in terms of time and gas that would be required for going to retail stores.
Small and mid-sized businesses can advertise their offerings on the Webwindows page in newspapers. The Webwindows page is especially dedicated to small and mid-sized businesses and is read by 5 million people who browse through the advertisements because they are looking for something to buy. Once they see your classified advertisement on the Webwindows page, they can log on, search for more information or even purchase your offering.

Andrew Mogridge is managing director of web windows marketing limited. Web Windows has offered the best value newspaper advertisements in the market for over a decade. For more information, check out his web site at http://www.webwindows.co.uk/

Article Source: ArticlesBase.com - Build Brand Awareness And A Profitable Online Business With Webwindows