Webwindows, a leading media agency in the UK, recommends that small businesses should have a presence on the Internet for better sales. Webwindows also feels it is not just important to have a website but online retailers should also take measures to create brand awareness and increase their website visibility. Online purchases are on the rise and retailers to stay ahead in the race should build their presence on the Internet.

This view of Webwindows finds support in a recent report called ‘Voice of Small Business’ from BT Tradespace. The report clearly states that "six out of 10 small businesses are missing out on their share of a £20 billion-a- year web shopping boom because they are not selling their products and services online."

Webwindows feels that small businesses should use the power of the print media to build credibility, strengthen brand awareness and increase the visibility of their sites. Webwindows strengthens its case with findings of companies such as Google and Deloitte which clearly point to the fact that when it comes to making purchases, people still turn to the newspapers to find sellers. According to Webwindows this clearly means that online companies should advertise in newspapers and magazines for better results.

Webwindows suggests that small companies can greatly improve their sales by exploiting the marketing and sales opportunities that are made available by the Internet. But for exploiting the power of the online media, Webwindows suggests that companies should harness the power of the offline media. For example, online companies can place their classified advertisements in the Webwindows page that appears in the seven leading newspapers in the UK. By placing their advertisements in the Webwindows page, online companies gain access to over five million readers who read the Webwindows page to search for companies offering online products and services for sale. The added advantage of advertising on the Webwindows page in newspapers is that people who read the Webwindows page know that the space is especially dedicated to small online enterprises hoping to promote their businesses and products.

According to Webwindows, the need for creating brand awareness and exploiting the Internet becomes all the more important during the times of recession. Figures support Webwindows arguments that people turn to the Internet to make their purchases because it saves them time and money. According to Webwindows during the difficult times, people turn to the Internet to shop because of the choice, convenience and cost savings it provides. Webwindows suggests by advertising in the newspaper, online companies can build up a professional and credible online presence which can open up a world of opportunities and provides a great platform to engage with customers.

Webwindows views are reflected in the success of its clients who have advertised their products and services on a regular basis on the Webwindows page. Their rich testimonials give credibility to the views of Webwindows that online companies can increase their brand awareness and improve their website visibility by advertising in the print media. It is precisely in support of its beliefs that Webwindows has a special page , in the leading newspapers in the UK, which offers a platform to the online companies to increase their presence.

Andrew Mogridge is managing director of web windows marketing limited. Web Windows has offered the best value newspaper advertisements in the market for over a decade. For more information, check out his web site at http://www.webwindows.co.uk/

Article Source: ArticlesBase.com - Webwindows Guide To Promoting Brand Awareness And Increasing Website Visibility